Where to Begin
Overseas markets can provide remarkable opportunities – but those opportunities are not without risk. Gloria Technology specializes in helping clients access the Asian and European electronics markets. Our experience and deep knowledge of these regions allows us to compare risks by sector and country to define comprehensive market entry strategies. Our strategies are formulated to best connect your products with the optimal sales channels, minimize risks, maximize profits and facilitate customer acquisition and sales management.
Expanding to Asia
Over the next 10 years, Asia will become the world’s fastest-growing consumer market. Emerging economies in Asia are expected to add 1.4 billion people to their middle classes in the next decade and account for more than 60% of global GDP growth between 2014 and 2020.As Asian countries are witnessing unprecedented levels of economic growth; expansion and competition will continue to accelerate in the region. To stay ahead, it is imperative that your technology business maintains a competitive advantage by formulating a strategy specific to this market.
Tapping into Europe
In 2012 the EU had a combined GDP of US$16 trillion, a 20% share of the global GDP, and owned the largest net wealth in the world, estimated to equal 30% of the US$223 trillion global wealth.The electronics retail market in Europe is estimated to be close to US$300 billion in 2013, making the EMEA region immensely attractive to technology companies seeking to expand into new markets.
How We Can Help
The lucrative markets of Europe and Asia hold great promise and potential. Unfortunately, too often the complexities of entering these markets are inadequately addressed. Issues including multiple language support, intense competition, diverse business cultures, market legalities amid a host of other challenges, when overlooked, can lead to a costly exit before business has even begun.
What do you really need to know?
How and when do you enter a market?
Where do you find the right resources?
Gloria Technology can help. We assist our clients by formulating effective entry strategies that minimize risk and accelerate growth.